HTM 1010 - Introduction Hotel and Travel Industry
An integrated view of the evolution of the hospitality/tourism industry and its various components. The course focuses on the interdependence of hotel/resorts, tour operators, travel agencies, attractions, and transportation modes. The political, social, and economic implications of tourism are also addressed.
Credit: 3
HTM 2010 - Applied Methods in the Hotel and Travel Industry
Prerequisite: HTM 1010.
This course focuses on the application of basic concepts and theories to help solve real business challenges facing today’s tourism industry. The course covers quantitative and qualitative methods in the hotel, airline, and food and beverage sectors. Industry exposure is heavily emphasized. Goal issues and industry trends are also analyzed and evaluated.
Credit: 3
HTM 3110 - Hotel and Resort Management
Prerequisite: BUS 1000 or any WC&IL I course.
A study of the organizational structure and operation of hotels and their various departments. Emphasis is on management concepts and the decision-making process. The course has an international orientation, taking into account variations in human and material resources.
Credit: 3
HTM 3210 - Food and Beverage Management
Prerequisite: BUS 1000 or any WC&IL I course.
An analysis of the principal operating problems and procedures as they relate to the various types of food and beverage operations ranging from fast food to gourmet facilities. Factors to be addressed include: delivery systems, cost controls, menu planning, inventory analysis, ethnic cuisine and service, and sanitation standards.
Credit: 3
HTM 3220 - Special Events Management
Prerequisite: BUS 1000 or any WC&IL I course.
A course that focuses both on the theory and practice of management skills that a special events planner should possess. Assisted by the instructor and guest speakers, students have the opportunity to apply their knowledge in a real world situation. This course presents a systemic method of planning, organizing, monitoring, adjusting, and evaluating activities to achieve the objectives. A comprehensive business plan will be developed during the course.
Credit: 3
HTM 3400 - Resort Planning and Design
Prerequisite: HTM 2010.
This course focuses on the planning, design, and development of tourism resorts. The material covered includes different resort types, the history of resorts, resort markets and market analysis, feasibility analysis and financing, land use planning, product design, operations and management, and trends and outlook.
Credit: 3
HTM 3510 - Travel Agency Management
Prerequisite: MGMT 3100 and HTM 1010.
A comprehensive course emphasizing the technical and administrative procedures of managing a travel agency. The course addresses procedures such as ticketing, accounting, sales promotion, creative tour packaging, and pertinent computer applications.
Credit: 3
HTM 3535 - Psychology of Tourism and Travel
Prerequisite: PSY 1000 or HTM 1010; any WC&IL II course.
Refer to PSY 3150.
Credit: 3
HTM 3580 - Cultural Values and Hotel Management
Prerequisite: BUS 1000 or any WC&IL I course.
A course that addresses the impact of tourism on native cultures and communities. Case studies are used to examine the role of management, particularly the principles and techniques of hotel and resort management. An analysis of the relationship between tourism and native cultures is the main focus of this course.
Credit: 3
HTM 3610 - Travel Industry Marketing
Prerequisite: MKTG 3000.
A course that focuses on the resources and variables available in developing a successful marketing strategy in the travel industry, i.e., market research, advertising and promotion, sales techniques, and public relations. The travel industry distribution network and the integrated marketing efforts of the various components of the hotel and travel industry are also addressed.
Credit: 3
HTM 3645 - Human Resource Management in Travel Industry Management
Prerequisite: BUS 1000 or HTM 1010; or their equivalents; HTM 3990
An overview and survey of human resource management and personnel administration. Course topics include: selection, staffing, remuneration, labor relations, and training and development of human resources in organizational environments such as business, government, and not-for-profit agencies.
Credit: 3
HTM 3990 - Internship
Prerequisite: At least a 2.7 GPA for undergraduate level.
Internships provide students with applied, experiential learning opportunities so that they can make connections between academic study and the practical application of that study in a professional work environment. Academic internships are supervised by a faculty member and an on-site professional supervisor. All academic internships must be approved in advance by the department or program. HTM internships require a minimum of 200 hours for 1 credit, 400 hours for 2 credits, and 600 hours for 3 credits. Internships may be repeated for a total of 9 credit hours.
Repeatable for up to 9 Credits.
Credit: 1 to 3
HTM 4110 - Hotel Rooms Management
Prerequisite: CSCI 3201 and HTM 3110; HTM 3990.
An integrated, in-depth overview of a hotel’s front office, also known as the room’s division/department. Topics covered include: the organizational structure of different types and sizes of hotels; the inter/intra-relationship of hotel departments; the relationship between the rooms division and external parties; the goal of meeting customer expectations; and operational and profitability concerns.
Credit: 3
HTM 4210 - Advanced Food and Beverage
Prerequisite: HTM 3210; HTM 3990.
This advanced course covers the study of classical food and beverage and provides an investigative look into the history of food and beverage in ethnic cuisines around the world, as well as the customs and practices associated with them. Students develop an awareness of issues confronting the food professional, in particular those relating to quality food and beverage.
Credit: 3
HTM 4310 - Passenger Transport Management
Prerequisite: CSCI 3201 and HTM 3610; HTM 3110 or 3210; and COOP 2990, 3990, 3991, HTM 3990, or 3991.
A survey of surface (rail and highway), passenger ship, and air transportation. This course covers organization, operations, and regulatory and marketing aspects. The intermodal concept is examined as well as the social, economic, and political factors that have influenced government transportation priorities.
Credit: 3
HTM 4410 - Destination Development and Marketing
Prerequisite: HTM 3110 and 3610; and COOP 2990, 3990, 3991, HTM 3990, or 3991.
A course that focuses on contrasting tourism development from a micro- and macro-prospective. This includes infrastructure analysis and the role and interaction of the public and private sectors. The role and promotional efforts of local, state, and national tourism organizations are also addressed.
Credit: 3
HTM 4620 - Travel Industry Financial Analysis and Controls
Prerequisite: ACCT 2010; CSCI 3201; and HTM 3990.
The study of hospitality industry financial statements and the uniform system of accounts used in hotel departmental operating statements. The course also emphasizes budget planning, forecasting, and other financial data used in the management decision-making process.
Credit: 3
HTM 4635 - Advanced Business Law: Hotel and Travel
Prerequisite: HTM 3110 and 3210; HTM 3990.
This course examines the legal environment of the hotel and travel industry. Focal points include: innkeeper law; tort; contract agency law; and federal, state, city, and county regulatory agencies as they relate to the travel industry. Issues relating to travel agencies, restaurants, and airlines are also covered.
Credit: 3
HTM 4655 - Information Systems Issues in HTM
Prerequisite: CSCI 3201; HTM 3110 and 3610; and HTM 3990.
A course that focuses on the use of information systems in the travel and hospitality industry. It explores the use of computers to facilitate both the flow and management of information in the industry. The flow and capture of information related to providing travel and hospitality services are studied and discussed. The constant changes in information systems technology and their impact on the channels of distribution are explored. This includes a study of the airline travel information networks (Sabre, Galileo, and Amadeus) and the central reservation systems (CRS) of hotel and car rental companies. This course also focuses on the interdependence and cross linking of these systems along with the emergence of the internet as another channel of information flow. In addition, the use of information from these networks at the local level (hotel, car rental, attraction, and restaurant) and the subsequent use and management of information generated as a result of customers receiving services are also discussed.
Credit: 3
HTM 4692 - Management of Customer Service Organizations
Prerequisite: HTM 3110, 3610, 3645, or MGMT 3400; and HTM 3990.
A course that provides an integrated and in-depth overview of the management concepts, elements, procedures, and results necessary for service-oriented organizations. Management methods are explored with a special emphasis on identifying and understanding the culture of organizations. The focus is on culture and the changes required within the organization’s culture to posture the organization to achieve its vision, mission, and goals. A review of the cultures of service organizations, with particular emphasis on the travel and hospitality industry, is conducted to gain insights into the factors that make a service organization successful. Case studies and experiential methods are utilized to develop an appreciation for proactive service delivery systems as the means to achieving customer satisfaction and improved productivity.
Credit: 3
HTM 4997 - Directed Readings in Travel Industry Management
Directed individualized readings. May be repeated for credit if content and topic is different.
Credit: 1 to 3
HTM 6990 - Internship
Prerequisite: At least a 2.7 GPA for undergraduate level and a 3.0 for graduate.
Internships provide students with applied, experiential learning opportunities so that they can make connections between academic study and the practical application of that study in a professional work environment. Academic internships are supervised by a faculty member and an on-site professional supervisor. All academic internships must be approved in advance by the department or program. Unless stipulated otherwise by the department or program, credit hours are defined by the university's credit hour policy. Internships may be repeated for a total of 9 credit hours.
Credit: 1 to 3
HTM 6997 - Directed Readings in Travel Industry Management
Prerequisite: Graduate Standing
Directed individualized readings. Repeatable for credit.
Credit: 1 to 3