Master of Arts in Strategic Communication

MASTER OF ARTS IN STRATEGIC COMMUNICATION

PROGRAM DESCRIPTION

The M.A. in Strategic Communication program at HPU provides the professional training that employers demand in today’s information economy. Students emerge from our program ready to work in Advertising and Marketing, Public Relations, Media Management, Advocacy, in fact every professional endeavor that involves messaging, image management, and persuasion in the public and business arenas. Training in strategic communication at HPU is augmented with a strong international focus that takes advantage of our strategic location at the center of the Pacific, and provides basic technical training in web and graphic design. In a world where everyone is competing for attention, communication professionals able to capture the eyes and ears of target audiences offer a powerful advantage, and HPU’s M.A.S.C. program provides the skills and training that empowers our students to succeed.

PROGRAM PREREQUISITE

Admission to the program requires a B.A. or B.S. degree from a regionally accredited college or university in the U.S., or equivalent degree from an accredited institution in another country.


PROGRAM LEARNING OUTCOMES

Students who complete the Master of Arts in Strategic Communication will:

  1. Understand and be able to apply the central canon of communication theory.

  2. Understand and able to employ quantitative and qualitative research techniques in order to analyze, interpret, and present data effectively.

  3. Have developed the ability to apply strategic communication principles in the context of professional work.

  4. Demonstrate dynamic, effective, and persuasive oral communication skills.

  5. Write clearly, concisely, correctly, and in an appropriate style for strategic communication objectives.

  6. Have developed essential familiarity with technical skills used in producing digital images.

  7. Understand and be able to apply principles of global/international communication.