MKTG 3000 - Principles of Marketing
Prerequisite: BUS 1000; any WC&IL II course.
A general introduction to fundamental marketing principles and policies. Course units include: marketing functions; price policies and controls; trade channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with other activities of the business enterprise.
Credit: 3
MKTG 3100 - Consumer Behavior
Prerequisite: MKTG 3000; MATH 1123 or 3323.
A course that explores how consumers have changed relating to their purchase behaviors and explore trends for the future. Students learn how to design a winning customer behavior survey and analyze the data. Several state-of-the-art techniques, such as internet research, are discussed to apply survey results to increase customer satisfaction and loyalty, and subsequently sales.
Credit: 3
MKTG 3110 - Market Research
Prerequisite: MKTG 3000; MATH 1123 or 3323.
This course examines the fundamental techniques and methods of analysis used to successfully examine product/service potential, consumer sentiment, market saturation, or segmentation. Students present results in a professional manner that will support strategic planning initiatives.
Credit: 3
MKTG 3200 - Product Development
Prerequisite: MKTG 3000.
Students are challenged with distinguishing selected products or services to consumers in crowded competitive markets. Methods are then analyzed to manage the brand successfully into the market.
Credit: 3
MKTG 3410 - Integrated Marketing Promotion
Prerequisite: MKTG 3000. Undergraduate standing.
Students are introduced to the concepts of promotion strategy and management as a part of the marketing mix. The course develops the understanding of various domestic and international strategy and management procedures and issues underlying marketing promotion. Topics include the basic elements—strategy, planning and management of promotion, and integrated marketing communication—explored through current trends, models, theories, structures, and protocols in the marketing process.
Credit: 3
MKTG 3420 - International Marketing
Prerequisite: MKTG 3000.
A course that focuses on problems and issues in: marketing management; strategic planning; research and analysis; advertising; and product distribution in international business.
Credit: 3
MKTG 3500 - Web Advertising
Prerequisite: MKTG 3000.
A survey of advertising theory, techniques, and applications. Topics include: targeting specific markets, deciding on particular advertising strategies and media, applicable communication theory, management and evaluation of advertising campaigns, the technical aspects of layout and design, and writing copy.
Credit: 3
MKTG 3520 - Sales Force Management
Prerequisite: MKTG 3000.
Principles of selling and salesmanship. Selling techniques, the social psychological principles of persuasion, and pertinent facets of interpersonal communication are analyzed. Instruction includes lectures, discussions, and the application of relevant principles and techniques.
Credit: 3
MKTG 3600 - Guerilla Marketing
Prerequisite: MKTG 3000.
Certain situations and products often require extraordinary initiatives. The basic marketing process is reviewed with an eye toward understanding when and how tactical disruptions can be effective means of presenting unique products and services. Case studies are a cornerstone of the course.
Credit: 3
MKTG 3610 - Sports Marketing
Prerequisite: MKTG 3000.
With sports marketing a multibillion-dollar-a-year business, marketers need to pay special attention to the media coverage, general marketing mix, public relations, visual communications, pricing strategy, and merchandise connections that are relevant in this expanding industry. The course uses both text and cases for reference.
Credit: 3
MKTG 3620 - Services Marketing
Prerequisite: MKTG 3000.
Unlike manufacturing, services are processes that involve customers in their production. This calls for a whole new method of analyzing producer-consumer interactions. Services account for almost 70 percent of the U.S. GDP and over 75 percent of its non-farm jobs yet are rarely studied as a separate subject. This course studies the nature of services as products, their pricing, promotion, and placement strategies. Course work includes case studies, class discussions, and primary research for a written project.
Credit: 3
MKTG 3630 - Retail Management
Prerequisite: MKTG 3000.
The study of the principles and function of retailing and retail management. The course features analysis of various fundamental problems in retailing, location, and layout; merchandise planning; buying and selling organizations; expense analysis and control; and coordination of store activities.
Credit: 3
MKTG 3700 - Electronic Marketing
Prerequisite: MKTG 3000.
A course that discusses the technique and tools used by marketers to harness the marketing potential of the internet. Current methods of incorporating online marketing into the overall strategy of a business are analyzed, including the use of the internet for customization, personalization, real-time pricing, and customer relationship management.
Credit: 3
MKTG 3710 - Data Base Marketing
Prerequisite: CSCI 3201 and MKTG 3000.
A course that discusses the technique and tools used by marketers to harness the marketing potential of the internet. Current methods of incorporating online marketing into the overall strategy of a business are analyzed, including the use of the internet for customization, personalization, real-time pricing, and customer relationship management.
Credit: 3
MKTG 3950 - Practicum
Credit: 1 to 7
MKTG 3990 - Internship
Prerequisite: At least a 2.7 GPA for undergraduate level.
Internships provide students with applied, experiential learning opportunities so that they can make connections between academic study and the practical application of that study in a professional work environment. Academic internships are supervised by a faculty member and an on-site professional supervisor. All academic internships must be approved in advance by the department or program. Unless stipulated otherwise by the department or program, credit hours are defined by the university's credit hour policy (for example, a 3-credit internship will require a minimum of 120 hours onsite). Internships may be repeated for a total of 9 credit hours.
Repeatable for up to 9 Credits.
Credit: 1 to 3
MKTG 4000 - Integrated Marketing
Prerequisite: MKTG 3000.
An introduction to the incorporation of marketing strategy within a business with the focal discussion point being the customer and the marketing mix (product, price, promotion, placement). Internal and external factors impacting an organization’s marketing strategy are explored.
Credit: 3
MKTG 4100 - Customer Relationship Marketing
Prerequisite: MKTG 3000.
A vast repertoire of techniques for maximizing customer satisfaction and, thereby, establishing the long-run relationship with the business/service are examined. Businesses and service organizations which are particularly noted for their service are examined and benchmarked. Analysis is conducted with regard to cost and benefits of enhancing customer service.
Credit: 3
MKTG 4400 - Marketing Management
Prerequisite: MKTG 3000.
A basic “marketing for managers” course, providing for discussion and solution of problems and current issues involving product strategy, pricing, distribution, promotion, and marketing research from a management viewpoint. Emphasis is on social and economic responsibilities for the marketing function.
Credit: 3
MKTG 4410 - Advertising Management
Credit: 3
MKTG 4950 - Practicum
Credit: 1 to 6
MKTG 4997 - Directed Readings in Marketing
Directed individualized readings.
Credit: 1 to 3
MKTG 6000 - Marketing Strategy for Managers
Prerequisite: Graduate standing.
A marketing systems course using the case-study method and designed to provide a comprehensive orientation to both marketing theory and practice. Various contemporary problems and solutions in marketing are covered from the perspective of the marketing manager. Major units of study include: the marketing mix; the legal environment; pricing strategy; research and analysis; the marketing information system; product/service promotion; distribution channels; consumer behavior; and strategy implementation.
Credit: 3
MKTG 6001 - Strategic Marketing in the Digital Age
Course Restriction: Restricted to Graduate Students.
The course focuses on formulating and implementing marketing management strategies and policies. It provides a systematic framework about how new technologies will change business with an insistence that strategy drive tactics, and with a measurement mindset.
Credit: 3
MKTG 6002 - Product Development and Production
Course Restrictions: Restricted to Graduate Students.
In this course, you will engage in both creative and critical thinking. You will refine an idea for a physical product, or service, by focusing on a target customer's needs. You will develop a business model for that product using the Business Model Canvas, then build and test prototypes to gain actionable customer feedback. You will list your initial assumptions about all aspects of product development, from value propositions to pricing then create a low-cost consumer product prototype and validate it through customer/market research.
Credit: 3
MKTG 6005 - Product Management Technology Strategy
Course Restrictions: Restricted to Graduate Students.
This course provides you with an understanding of when and how to launch a technological innovation, how to formulate an innovative strategy, and how to prepare for commercial launches. A key outcome of this course is a strategic plan for executing a go-to-market strategy for new products, including services and digital commerce.
Credit: 3
MKTG 6006 - Services Marketing
Course Restrictions: Restricted to Graduate Students.
Unlike manufacturing, services are processes that involve customers in their production. This calls for a whole new method of analyzing producer-consumer interactions. Services account for an overwhelming percent of the U.S. GDP and its non-farm jobs, yet they are rarely studied as a separate subject. This course studies the nature of services as products, their pricing, promotion, and placement strategies. You will learn how to design techniques including empathy mapping, service blueprinting, and customer journey mapping. You will also earn one Google Professional Certificate in "Foundations of UX Design" as a key outcome of this course.
Credit: 3
MKTG 6100 - Global Consumer
Prerequisite: MKTG 6000. Graduate standing.
This course will target the consumer with access to the global market place. The course will focus on the changing demographics of the consumer. In addition, the impact of technology and changes needed in promotion strategy will be addressed. Students will conduct comparative studies as part of the course requirements.
Credit: 3
MKTG 6111 - Marketing Research
Course Restrictions: Restricted to Graduate Students.
This course introduces you to the methodologies and procedures used in marketing research to gather market and customer insights. You will learn how to choose the best research methodologies to address specific marketing problems, how to construct studies for maximum insight, and how to critically evaluate research findings to make sound strategic business decisions. The course discusses both qualitative and quantitative approaches. The course is directed at graduate students pursuing/expanding careers in product and brand management, consulting, digital analytics, marketing research, and product development and innovation. By the end of the course, you will communicate data-driven decisions via strategic planning.
Credit: 3
MKTG 6200 - Strategic Brand Management
Course Restriction: Restricted to Graduate Students.
This course examines the product management process from the perspective of a brand manager. You will learn how to plan, implement, and report brand marketing programs through integrated marketing communications and brand associations to build brand equity for goods and services, including digital e-commerce sites.
Credit: 3
MKTG 6310 - Sales Force Management
Prerequisite: MKTG 6000. Graduate standing.
This course provides an understanding of the unique decisions regarding the organization and deployment of a sales force and the role of selling in a firm’s overall marketing strategy. Beginning with an overview of professional selling concepts, the course proceeds to the discussion or prospecting, determining customer wants and needs, making sales presentations, overcoming objections, and closing the sale. The managerial components of the course include time and territory management, recruiting and training salespeople, sales forecasting, motivating and leading the sales force, and compensating and evaluating salespeople.
Credit: 3
MKTG 6410 - Marketing Promotion Management
Prerequisite: MKTG 6000. Graduate standing.
Students are acquainted with the concepts of advertising management. The course develops the understanding of various domestic and international management procedures and issues underlying the management of advertising. Topics include planning and managing, environmental and legal issues, and the social and economic effects of advertising. Case studies and contemporary examples are used.
Credit: 3
MKTG 6420 - International Marketing
Prerequisite: MKTG 6000. Graduate standing.
A seminar exploring the nature and environment of international marketing with an analysis of international opportunities. Strategies for production, distribution, promotion, and pricing in overseas markets are studied within a framework of the constraints and advantages of international marketing, economic, and cultural systems.
Credit: 3
MKTG 6711 - Digital Marketing
Course Restrictions: Restricted to Graduate Students.
This course aims to equip you with a thorough understanding of digital marketing, which involves cloud-based web development and the advertising of products and services. You will discover how to utilize online channels effectively to engage both existing and potential customers. You will gain expertise in designing and implementing successful marketing strategies, including creating campaigns, acquiring users, digital advertising, content marketing, retention strategies, and search engine optimization (SEO). Alongside these vital topics, you will create an interactive e-commerce website with commercial potential using a cloud-based platform like Wix. Furthermore, you will master the art of analyzing relevant metrics to enhance your marketing efforts.
Credit: 3
MKTG 6990 - Internship
Prerequisite: At least a 2.7 GPA for undergraduate level and a 3.0 for graduate.
Internships provide students with applied, experiential learning opportunities so that they can make connections between academic study and the practical application of that study in a professional work environment. Academic internships are supervised by a faculty member and an on-site professional supervisor. All academic internships must be approved in advance by the department or program. Unless stipulated otherwise by the department or program, credit hours are defined by the university's credit hour policy. Internships may be repeated for a total of 9 credit hours.
Credit: 1 to 3
MKTG 6997 - Directed Readings in Marketing
Prerequisite: Graduate standing.
Directed individualized readings. May be repeated for credit if content or topic is different.
Credit: 1 to 3
MKTG 7000 - New Product Management Capstone
Prerequisite: MGMT 6003
Course Restrictions: Restricted to Graduate Students.
The capstone course focuses on having you successfully apply critical thinking and creative, entrepreneurial skills. You will use marketing research and universal design principles to construct and launch a new product, including a good, service, or digital e-commerce site, for a commercial or non-profit organization.
Credit: 3