MKTG 3000 - Principles of Marketing

Prerequisite: BUS 1000; any WC&IL II course.

A general introduction to fundamental marketing principles and policies. Course units include: marketing functions; price policies and controls; trade channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with other activities of the business enterprise.

Credit: 3


MKTG 3100 - Consumer Behavior

Prerequisite: MKTG 3000; MATH 1123 or 3323.

A course that explores how consumers have changed relating to their purchase behaviors and explore trends for the future. Students learn how to design a winning customer behavior survey and analyze the data. Several state-of-the-art techniques, such as internet research, are discussed to apply survey results to increase customer satisfaction and loyalty, and subsequently sales.

Credit: 3


MKTG 3110 - Market Research

Prerequisite: MKTG 3000; MATH 1123 or 3323.

This course examines the fundamental techniques and methods of analysis used to successfully examine product/service potential, consumer sentiment, market saturation, or segmentation. Students present results in a professional manner that will support strategic planning initiatives.

Credit: 3


MKTG 3200 - Product Development

Prerequisite: MKTG 3000.

Students are challenged with distinguishing selected products or services to consumers in crowded competitive markets. Methods are then analyzed to manage the brand successfully into the market.

Credit: 3


MKTG 3410 - Integrated Marketing Promotion

Prerequisite: MKTG 3000. Undergraduate standing.

Students are introduced to the concepts of promotion strategy and management as a part of the marketing mix. The course develops the understanding of various domestic and international strategy and management procedures and issues underlying marketing promotion. Topics include the basic elements—strategy, planning and management of promotion, and integrated marketing communication—explored through current trends, models, theories, structures, and protocols in the marketing process.

Credit: 3


MKTG 3420 - International Marketing

Prerequisite: MKTG 3000.

A course that focuses on problems and issues in: marketing management; strategic planning; research and analysis; advertising; and product distribution in international business.

Credit: 3


MKTG 3500 - Web Advertising

Prerequisite: MKTG 3000.

A survey of advertising theory, techniques, and applications. Topics include: targeting specific markets, deciding on particular advertising strategies and media, applicable communication theory, management and evaluation of advertising campaigns, the technical aspects of layout and design, and writing copy.

Credit: 3


MKTG 3520 - Sales Force Management

Prerequisite: MKTG 3000.

Principles of selling and salesmanship. Selling techniques, the social psychological principles of persuasion, and pertinent facets of interpersonal communication are analyzed. Instruction includes lectures, discussions, and the application of relevant principles and techniques.

Credit: 3


MKTG 3600 - Guerilla Marketing

Prerequisite: MKTG 3000.

Certain situations and products often require extraordinary initiatives. The basic marketing process is reviewed with an eye toward understanding when and how tactical disruptions can be effective means of presenting unique products and services. Case studies are a cornerstone of the course.

Credit: 3


MKTG 3610 - Sports Marketing

Prerequisite: MKTG 3000.

With sports marketing a multibillion-dollar-a-year business, marketers need to pay special attention to the media coverage, general marketing mix, public relations, visual communications, pricing strategy, and merchandise connections that are relevant in this expanding industry. The course uses both text and cases for reference.

Credit: 3


MKTG 3620 - Services Marketing

Prerequisite: MKTG 3000.

Unlike manufacturing, services are processes that involve customers in their production. This calls for a whole new method of analyzing producer-consumer interactions. Services account for almost 70 percent of the U.S. GDP and over 75 percent of its non-farm jobs yet are rarely studied as a separate subject. This course studies the nature of services as products, their pricing, promotion, and placement strategies. Course work includes case studies, class discussions, and primary research for a written project.

Credit: 3


MKTG 3630 - Global Distribution and Supply Chain Marketing

Prerequisite: MKTG 3000.

The study of the principles and function of retailing and retail management. The course features analysis of various fundamental problems in retailing, location, and layout; merchandise planning; buying and selling organizations; expense analysis and control; and coordination of store activities.

Credit: 3


MKTG 3700 - Electronic Marketing

Prerequisite: MKTG 3000.

A course that discusses the technique and tools used by marketers to harness the marketing potential of the internet. Current methods of incorporating online marketing into the overall strategy of a business are analyzed, including the use of the internet for customization, personalization, real-time pricing, and customer relationship management.

Credit: 3


MKTG 3710 - Data Base Marketing

Prerequisite: CSCI 3201 and MKTG 3000.

A course that discusses the technique and tools used by marketers to harness the marketing potential of the internet. Current methods of incorporating online marketing into the overall strategy of a business are analyzed, including the use of the internet for customization, personalization, real-time pricing, and customer relationship management.

Credit: 3


MKTG 3950 - Practicum

Credit: 1 to 7


MKTG 3990 - Internship

Prerequisite: At least a 2.7 GPA for undergraduate level.

Internships provide students with applied, experiential learning opportunities so that they can make connections between academic study and the practical application of that study in a professional work environment. Academic internships are supervised by a faculty member and an on-site professional supervisor. All academic internships must be approved in advance by the department or program. Unless stipulated otherwise by the department or program, credit hours are defined by the university's credit hour policy (for example, a 3-credit internship will require a minimum of 120 hours on­site). Internships may be repeated for a total of 9 credit hours.

Repeatable for up to 9 Credits.

Credit: 1 to 3


MKTG 4000 - Integrated Marketing

Prerequisite: MKTG 3000.

An introduction to the incorporation of marketing strategy within a business with the focal discussion point being the customer and the marketing mix (product, price, promotion, placement). Internal and external factors impacting an organization’s marketing strategy are explored.

Credit: 3


MKTG 4100 - Customer Relationship Marketing

Prerequisite: MKTG 3000.

A vast repertoire of techniques for maximizing customer satisfaction and, thereby, establishing the long-run relationship with the business/service are examined. Businesses and service organizations which are particularly noted for their service are examined and benchmarked. Analysis is conducted with regard to cost and benefits of enhancing customer service.

Credit: 3


MKTG 4400 - Marketing Management

Prerequisite: MKTG 3000.

A basic “marketing for managers” course, providing for discussion and solution of problems and current issues involving product strategy, pricing, distribution, promotion, and marketing research from a management viewpoint. Emphasis is on social and economic responsibilities for the marketing function.

Credit: 3


MKTG 4410 - Advertising Management

Credit: 3


MKTG 4950 - Practicum

Credit: 1 to 6


MKTG 4997 - Directed Readings in Marketing

Directed individualized readings.

Credit: 1 to 3


MKTG 6000 - Marketing Strategy for Managers

Prerequisite: Graduate standing.

A marketing systems course using the case-study method and designed to provide a comprehensive orientation to both marketing theory and practice. Various contemporary problems and solutions in marketing are covered from the perspective of the marketing manager. Major units of study include: the marketing mix; the legal environment; pricing strategy; research and analysis; the marketing information system; product/service promotion; distribution channels; consumer behavior; and strategy implementation.

Credit: 3


MKTG 6001 - Strategic Marketing in the Digital Age

Prerequisite: MGMT 6002, may be taken concurrently; Graduate standing.

The course focuses on formulating and implementing marketing management strategies and policies. It provides a systematic framework about how new technologies will change business with an insistence that strategy drive tactics, and with a measurement mindset.

Credit: 3 to 4


MKTG 6100 - Global Consumer

Prerequisite: MKTG 6000. Graduate standing.

This course will target the consumer with access to the global market place. The course will focus on the changing demographics of the consumer. In addition, the impact of technology and changes needed in promotion strategy will be addressed. Students will conduct comparative studies as part of the course requirements.

Credit: 3


MKTG 6110 - Market Research

Prerequisite: MKTG 6000 and MS 6000. Graduate standing.

A distinctive marketing perspective on strategic management issues, building on the functional foundations of marketing. The course covers the basic methods of analysis such as life cycle, experience curves, profit impact on market strategies (PIMS), portfolio models, and decisions support systems that help support the strategic planning process.

Credit: 3


MKTG 6200 - Strategic Brand Management

Prerequisite: MKTG 6000. Graduate standing.

This course examines the product management process from the perspective of the brand manager. It covers the strategic product decisions which must be made in the areas of: (1) the development and introduction of new products/brands—from the idea of commercialization; (2) the marketing of existing brands, with emphasis on building, managing, and leveraging brand equity; and (3) the marketing of product modifications, product line extensions, brand extensions, and product deletions.

Credit: 3


MKTG 6310 - Sales Force Management

Prerequisite: MKTG 6000. Graduate standing.

This course provides an understanding of the unique decisions regarding the organization and deployment of a sales force and the role of selling in a firm’s overall marketing strategy. Beginning with an overview of professional selling concepts, the course proceeds to the discussion or prospecting, determining customer wants and needs, making sales presentations, overcoming objections, and closing the sale. The managerial components of the course include time and territory management, recruiting and training salespeople, sales forecasting, motivating and leading the sales force, and compensating and evaluating salespeople.

Credit: 3


MKTG 6410 - Marketing Promotion Management

Prerequisite: MKTG 6000. Graduate standing.

Students are acquainted with the concepts of advertising management. The course develops the understanding of various domestic and international management procedures and issues underlying the management of advertising. Topics include planning and managing, environmental and legal issues, and the social and economic effects of advertising. Case studies and contemporary examples are used.

Credit: 3


MKTG 6420 - International Marketing

Prerequisite: MKTG 6000. Graduate standing.

A seminar exploring the nature and environment of international marketing with an analysis of international opportunities. Strategies for production, distribution, promotion, and pricing in overseas markets are studied within a framework of the constraints and advantages of international marketing, economic, and cultural systems.

Credit: 3


MKTG 6700 - Electronic Marketing

Prerequisite: MKTG 6000. Graduate standing.

This course examines the impact of the internet on current marketing theory and practice. Of particular interest are the opportunities information technology offers for interacting with customers and business partners. Business models and strategy are discussed from the perspective of both business-to-business and business-to-consumer marketing. To keep abreast of emerging technology, the course has a strong application tone with hands-on web activities and projects.

Credit: 3


MKTG 6990 - Internship

Prerequisite: At least a 2.7 GPA for undergraduate level and a 3.0 for graduate.

Internships provide students with applied, experiential learning opportunities so that they can make connections between academic study and the practical application of that study in a professional work environment. Academic internships are supervised by a faculty member and an on-site professional supervisor. All academic internships must be approved in advance by the department or program. Unless stipulated otherwise by the department or program, credit hours are defined by the university's credit hour policy. Internships may be repeated for a total of 9 credit hours.

Credit: 1 to 3


MKTG 6997 - Directed Readings in Marketing

Prerequisite: Graduate standing.

Directed individualized readings. May be repeated for credit if content or topic is different.

Credit: 1 to 3