Marketing Analytics

In this course, you will gain an understanding of marketing analytics and its fundamental concepts. You will learn common methods used by marketers and learn how analytics plays a key role in digital marketing. You will explore how data are collected and analyzed for marketing purposes, as well as the privacy regulations that govern the online marketing space. By the end of the course, you will have the skills to tackle common challenges in working with marketing data and be equipped to make data-driven decisions.

GR - Graduate

N - Course May Not Be Repeated