Communication Campaigns
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Course Information
Subject code
COM
Subject Code Description
Communication
Course Number
6020
Catalog Title
Communication Campaigns
Course Description
This course teaches the research, practice, and criticism of communication campaigns, touching on persuasion and media manipulation in political, advertising, public relations, health, and other strategic communication contexts. Students will study both successful and unsuccessful historical cases on the way to developing their own professional, focused strategic communication plans.
Credit Hours Min
3
Restricted to the following student level(s)
GR - Graduate
Repeat Status
N - Course May Not Be Repeated