Social Media Strategy
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Course Information
Subject code
COM
Subject Code Description
Communication
Course Number
6580
Catalog Title
Social Media Strategy
Course Description
This course examines the modern media landscape of social media (e.g. Facebook, Twitter, Instagram…). Emphasis is on effectively using social media in marketing, journalism, P.R., politics, and civic engagement. Students will develop understanding of the role of social media in modern life and how to effectively, and ethically, use it.
Credit Hours Min
3
Restricted to the following student level(s)
GR - Graduate
Repeat Status
N - Course May Not Be Repeated