Creativity and Copywriting

This course brings to light the creative process as it lives in the Mass Communication industry. Creativity will be explored through major theories and modern research in the field of creativity; case studies of creative individuals, organizations, and campaigns; and through play with creative elements of expression such as music, art, theatre, story, design, dance, and photography. At the end of this course students will have a foundation of ideation, creative strategy, and creative execution techniques.