New Product Management

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Course Information

Subject code

MGMT

Subject Code Description

Management

Course Number

6003

Catalog Title

New Product Management

Course Description

This course introduces you to the role and responsibilities of a product manager in a retail/e-commerce intensive product or service company. You will be able to explain the standard processes, tools, and techniques for successful new product design, including building and managing a product roadmap, understanding customers’ needs, prioritizing developing and feature requests, evaluating trade-offs, and making commercial launch decisions based on research and entrepreneurial creativity.

Credit Hours Min

3

Restricted to the following student level(s)

GR - Graduate

Repeat Status

N - Course May Not Be Repeated