New Product Management
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Course Information
Subject code
MGMT
Subject Code Description
Management
Course Number
6003
Catalog Title
New Product Management
Course Description
This course introduces you to the role and responsibilities of a product manager in a retail/e-commerce intensive product or service company. You will be able to explain the standard processes, tools, and techniques for successful new product design, including building and managing a product roadmap, understanding customers’ needs, prioritizing developing and feature requests, evaluating trade-offs, and making commercial launch decisions based on research and entrepreneurial creativity.
Credit Hours Min
3
Restricted to the following student level(s)
GR - Graduate
Repeat Status
N - Course May Not Be Repeated