Competitive Intelligence

Overview

Subject code

MGMT

Course Number

6120

Description

A course that provides a theoretical overview and practical techniques for the discipline of competitive intelligence. Topics include the importance of intelligence in business, legal and ethical issues, the intelligence cycle (collection, direction, processing, and dissemination), managerial and marketing intelligence, foreign intelligence collection, and business security/counterintelligence.

Credits

Min

3

Min

3

Min

3