Digital Marketing
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
3700
Catalog Title
Digital Marketing
Course Description
A course that discusses the technique and tools used by marketers to harness the marketing potential of the Internet. Current methods of incorporating online marketing into the overall strategy of a business are analyzed, including the use of the Internet for customization, personalization, real-time pricing, and customer relationship management.
Credit Hours Min
3
Restricted to the following student level(s)
UG - Undergraduate
Repeat Status
N - Course May Not Be Repeated