Marketing Management
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
4400
Catalog Title
Marketing Management
Course Description
A basic "marketing for managers" course, providing for discussion and solution of problems and current issues involving product strategy, pricing, distribution, promotion, and marketing research from a management viewpoint. Emphasis is on social and economic responsibilities for the marketing function.
Credit Hours Min
3
Restricted to the following student level(s)
UG - Undergraduate
Repeat Status
N - Course May Not Be Repeated