Strategic Marketing
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
6001
Catalog Title
Strategic Marketing
Course Description
The course focuses on formulating and implementing marketing management strategies and policies. It provides a systematic framework about how new technologies will change business with an insistence that strategy drive tactics, and with a measurement mindset.
Credit Hours Min
3
Restricted to the following student level(s)
GR - Graduate
Repeat Status
N - Course May Not Be Repeated