Product Management Technology Strategy
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
6005
Catalog Title
Product Management Technology Strategy
Course Description
This course provides you with an understanding of when and how to launch a technological innovation, how to formulate an innovative strategy, and how to prepare for commercial launches. A key outcome of this course is a strategic plan for executing a go-to-market strategy for new products, including services and digital commerce.
Credit Hours Min
3
Restricted to the following student level(s)
GR - Graduate
Repeat Status
N - Course May Not Be Repeated