Product Management Technology Strategy

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Overview

Subject code

MKTG

Course Number

6005

Description

This course provides you with an understanding of when and how to launch a technological innovation, how to formulate an innovative strategy, and how to prepare for commercial launches. A key outcome of this course is a strategic plan for executing a go-to-market strategy for new products, including services and digital commerce.

Credits

Min

3

Min

3

Min

3

Requisites