Strategic Brand Management
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
6200
Catalog Title
Strategic Brand Management
Course Description
This course examines the product management process from the perspective of a brand manager. You will learn how to plan, implement, and report brand marketing programs through integrated marketing communications and brand associations to build brand equity for goods and services, including digital e-commerce sites.
Credit Hours Min
3
Restricted to the following student level(s)
GR - Graduate
Repeat Status
N - Course May Not Be Repeated