Public Health Communication and Marketing

This course examines theory and promotes practice in communications issues and skills needed for the successful public health professional. Students in this course explore, practice, and produce different public health communications: a) scientific and professional written communication; b) social marketing and the use of social media; c) graphic displays of qualitative, descriptive, and continuous data; and d) oral communication for a variety of public health audiences. Various communication theories, as they apply to public health issues and audiences, will be explored with special attention to cultural competency and health literacy among diverse communities.